Success Story
Banding together as toilet crusaders, Tushy and The Tempest created an online campaign to elevate awareness for Tushy as a newer brand. Through unapologetic custom content, Tushy and The Tempest share an innovative addition to the bathroom experience. Tushy strove to influence dialogue about bathroom etiquette and reducing global wastefulness with the wonders of the bidet.
As a result of this online joint campaign, there was about a 20% increase in search terms related to bidets supplied by Tushy, a meaning contribution to the upcoming company.
Approach
Tushy and The Tempest authored light-hearted and amusing content that captured audience attention. Sharing the bidet through an entertaining tone and personal accounts aimed to encourage readers to consider the relatability of the bathroom issues they face. Tushy and The Tempest together spurred an increased reach by piquing interest among a readership that actively searches for hygiene products, and encouraged investment in researching Tushy by offering easy access to the Tushy site and to exclusive access codes.
55,000 users engaged in this campaign returned to the Tushy content multiple times. products.”
Results
Measuring Tushy’s The Tempest content on brand awareness and alternative hygiene products, the two conducted engagement analysis via Google Analytics, Quantcast, and social media data. The Tempest measured audience clicks through the calls to action for the Tushy promo code and homepage and specific Tushy products.
Positive growth throughout the trial campaign indicated increased interest in the brand by consumers – presenting substantial area for further penetration by Tushy.
Traffic still comes organically to the articles created through the Tushy and The Tempest partnership. More than 55,000 users engaged in this study, returned to the content multiple times and shared the content through email and chat.
20% increase in search terms related to Tushy.
Key Takeaways
Tushy and The Tempest achieved their campaign objectives- clearly establishing Tushy as an upcoming bathroom routine enhancer. Through a light-hearted tone, Tushy successfully engaged new fans in dialogue about bathroom etiquette and mindfulness of cleanliness.
