That time of the month can sometimes be anxiety inducing. It’s that feeling that THINX and The Tempest together sought to challenge through intriguing, personal accounts. To expand the reach of the revolutionary underwear in a unique, dynamic and engaging way, THINX enlisted the help of The Tempest to reach a target audience of immigrant millennial women. The primary objectives for the campaign were to increase awareness for the products, enhance brand perception, and build excitement.
As a result of the campaign, there was a 75% boost in online searches related to THINX products.