Laila Alawa is the Founder and CEO of The Tempest. In 2017, she presented a TED Talk, The Secret Behind World Domination. In 2018, she was named to Forbes 30 Under 30 for elevating the voices of women of all ethnicities around the world.

Laila is also the host of The Exposé, a podcast tackling contemporary topics with wit and brutal honesty. Named an Ariane de Rothschild Fellow, she was also nominated as Changemaker for the United State of Women White House Summit.

She regularly appears on national and international television, radio and podcast programs to provide a perspective on minority stereotyping, media, technology, politics and gender studies, including NPR, Cheddar, and BBC World. Laila has also built an extensive following on social media where she engages with news, entrepreneurship, and culture on Snapchat, Instagram, Facebook, and Twitter. Since founding The Tempest, Laila has been quoted in nationwide outlets like The New York Times, The Guardian, and CNN Money as a “disruptive force in media.”

Prior to founding the company, Laila worked at the White House and Congress, and previously served as a research specialist at Princeton University, studying socio-cognitive processing under the framework of community identity and belonging. During her undergraduate career at Wellesley College, Laila spent time dissecting stereotype threat for women in the sciences, consumer behaviorism and minority stereotyping and judgment, later having her research published in the Psychology of Women Quarterly.