In 2019, the UK’s upskirting law made it a criminal offense to take an image or video under someone’s clothing. In the same year, Wales made menstrual products available for free in hospitals and schools, and Northern Ireland finally legalized abortion. Over the last few years, there have been countless wins for gender equality in the UK and Ireland. However, women are far from being equal yet – especially if British tabloids continue to objectify women’s bodies in their newspapers.
Unlike broadsheet newspapers that provide reliable news stories, tabloids run on celebrity gossip, sex scandals, and conspiracy theories. Yet despite being known for reporting stories that are factually inaccurate, The Sun, The Daily Mail, and The Daily Mirror – all tabloid newspapers – were the most read newspapers in the UK last year.
I’ve spent the pandemic working in my local supermarket, a job which on the morning shift, requires me to put the day’s newspapers out onto the shelves. I try my best not to look at the front page of the tabloids – a 6 a.m. start is hard enough without seeing them hurl abuse at Meghan Markle, and use Brexit propaganda as a way to pedal the UK’s vaccine roll-out – but the other day, my curiosity got the better of me. I took a copy of The Sun, one of the country’s most popular tabloid newspapers, and opened it behind the till. I knew what I would find inside, but I was still shocked when I found it.
Three pages in and there was already a bikini shot of Walking Dead star, Lauren Cohan, blown up in HD, as she ‘spoils readers rotten in her latest photoshoot’; the fact that Cohan was returning to the show’s 11th and final series was buried among the detailed description of her ‘toned torso’ and mention of ‘those fans who think she’s drop-dead gorgeous.’
The fight against Page 3 girls – the tabloid tradition of publishing an image of a topless woman on their third page – has been going on for over four decades. For a 23-year-old like me, this regular soft-core porn feature has been around for as long as I can remember. It took countless campaigns for this feature to finally be stopped in 2015 after 45 years of printing new explicit photos of women’s bodies every single day.
However, as I saw in the copy of the newspaper I was reading, this ban has a loophole: women in bikinis. As long as their breasts are covered, tabloids can continue to objectify the female body and sell copies of the newspaper by printing suggestive photos. The “women in bikinis loophole” lets tabloids continue to treat women as commodities, and sell their bodies as a form of entertainment.
The “women in bikinis loophole” lets tabloids continue to treat women as commodities, and sell their bodies as a form of entertainment.
Another way that tabloids are getting around this ban, is by having women write the articles that include these photos. On page twelve of the same newspaper I had picked up that morning, there was a double-page spread of nine female celebrities in bikinis – including a nude photo of the woman who wrote the article herself.
The angle of the piece was celebrating the bodies of the over 50’s, while also attempting to take down the ‘polyfilla-ed twenty-something wannabes’ at the same time.
At first glance, a piece like this written by a woman to celebrate women’s bodies might seem like a form of female empowerment – a clever way for women to turn this degrading tradition on its head in the fight for gender equality, and release suggestive photos on their own terms as an attempt to control their own narrative. But by posting these photos in a tabloid that for over four decades has used female bodies to sell stories, a spread like this is just another way for men to continue to sensationalize and objectify the female form, marketing it instead as a new form of feminism.
Don’t even get me started on the fact that the piece was celebrating the bodies of women over 50 – something that should be done – by tearing down the younger generation of women below them – something that definitely shouldn’t. If your brand of feminism focuses on bringing other women down, then I’m sorry, but it isn’t really feminism at all.
On a similar note, in all nine photos on this page, the women pictured had what many would consider an ideal body type; likewise, there were only two women of color on the whole double-page spread. Again, if your view of feminism doesn’t include women of all ethnicities, women of all shapes and sizes, and trans women, then you can never truly say that you’re fighting for the rights of all women.
I am of course not saying that women who share suggestive photos of themselves aren’t real feminists – I understand how empowering this way of creating your own narrative is, and its a great way to encourage female body positivity – but I’ve seen first hand the people who buy these papers, and I’m certain that the first thing they think of when they see these photos isn’t female empowerment or the country’s fight for gender equality.
Nah . Had to wank over an old page 3 girl. Lol
— kristoff (@kristoff60) April 6, 2021
In a post Me Too era, British tabloids cultivate a misogynistic culture, letting it grow and fester while the rest of the country works hard to scrub it clean; these newspapers provide some of the last remaining drabs of blatant female objectification in print. It doesn’t come as a surprise then, that in a 2012 YouGov survey about the attitudes toward Page 3 girls, 48% of men overall were in favor of keeping the sexist feature – in comparison to just 17% of women.
By British tabloids continuing to print suggestive photos like these, the female body will never be seen as anything but a commodity used to sell stories. It doesn’t matter how hard we fight for gender equality in the UK, if the tradition of page three girls continues to exist in some way, shape, or form, this goal will forever remain out of reach.
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