We at The Tempest recognize the challenges media platforms have to preserve editorial independence from commercial pressures.
Here is an outline of The Tempest business model and the measures it takes to maintain its integrity:
- The Tempest derives its principal income from companies that advertise on The Tempest website and underwrites Tempest events
- It does not have investments in other companies or projects.
- It does not adjust its editorial content to advertisers’ wishes, nor to avoid covering subject
In addition Tempest staff members:
- Are governed by a strict conflict-of-interest policy on personal financial activity
- Do not accept paid gifts (above a nominal value) that might influence their coverage
- May accept travel costs and speaking fees for events such as conferences, where this does not pose a conflict of interest. If they write about anything related to the event, the fact that they were paid will be disclosed on the same page as the coverage
When we link to an e-commerce site and you make a purchase on that site, we sometimes receive a small cut of the revenue. The commercial relationships with e-commerce sites are handled by a third-party company; our journalists are not involved. Our policy for links is always to point readers to the best and most useful resources. We don’t let any monetary incentives influence our choices.
These guidelines set forth standards that govern The Tempest’s relationship with its advertising partners and the relationship between editorial and advertising content. The overriding consideration is that The Tempest must maintain its editorial integrity and the trust of its readers.
We believe that establishing, publicly displaying, and adhering to these guidelines is important to protect the trust and transparency that should exist between a publication, its readers and advertisers.
We also recognize that no set of guidelines can address every situation or issue that may arise in the course of doing business, especially given the pace of change within the media industry. Accordingly, we anticipate that these guidelines will be revisited and updated from time to time.
General Advertising Guidelines
The Guidelines in the following section apply to all advertisements and sponsor content served by or appearing in the print and digital publications of The Tempest and its affiliates (hereinafter “The Tempest”), including ads purchased under AAAA/IAB Standard Terms and Conditions.
The Tempest will not allow any relationship with an advertiser to compromise The Tempest’s editorial integrity.
All advertising content will be clearly distinguishable from editorial content. To that end, The Tempest will label an advertisement with the word “Partnered with” when, in its opinion, this is necessary to make clear the distinction between editorial material and advertising.
Advertisers are responsible for ensuring that their ads are adequately substantiated and comply with all applicable laws, regulations, and guidelines. If it comes to the attention of The Tempest that an ad, in our opinion, contains demonstrably false or unlawful content, The Tempest will refuse or remove the ad in whole or in part.
The Tempest may exercise its discretion to refuse or remove any advertising that is inconsistent with or may tend to bring disparagement, harm to reputation, or other damage to The Tempest brand.
Although Tempest will evaluate whether to work with advertisers on a case-by-case basis, some examples of advertising The Tempest will not accept are the following:
- Advertising that The Tempest believes, in its opinion, is indecent, vulgar, suggestive, profane, or offensive.
- Advertising for illegal products or services, including drugs, illegal substances, or any related products or services.
- Advertising that The Tempest believes includes hateful or violent text advocating against any individual, group, or organization.
- Advertising that The Tempest determines to be inflammatory.
- Advertising that The Tempest determines represents a personal attack against an individual, country, or organization.
- Advertising that The Tempest believes will undermine the intellectual integrity, authority, and character of its mission and brand.
All determinations of the application of the foregoing standards to particular advertisements or advertisers shall be within the sole discretion of The Tempest’s business-side staff. The Tempest editors will not be involved in deciding whether to accept or reject specific advertisers.
The Tempest may remove advertising content at any time if such content is inconsistent with the policies described herein, with or without prior notice to the advertising client and regardless of whether the advertising content has been accepted or displayed within The Tempest for any period of time.
Sponsored Content Guidelines:
The guidelines in the following section shall apply to all Sponsor Content served by or appearing in the digital publications of The Tempest, including ads purchased under AAAA/IAB Standard Terms and Conditions. (These are in addition to the general guidelines for advertising content that appear above, which apply to Sponsor Content as well.)
- Sponsor Content is content created by or expressly on behalf of advertisers in conjunction with The Tempest. The Tempest allows Sponsor Content in two forms(1) Content produced by The Tempest Marketing on behalf of its advertising partners and (2) Content produced by advertisers.
- As with all advertising, Sponsor Content does not necessarily reflect the views and choices of The Tempest its editors. Accordingly, The Tempest will prominently display the following disclaimer on all Sponsor Content: Partnered With’. The Tempest may additionally include, in certain areas and platforms, further explanation defining Sponsor Content to The Tempest readers. In addition, The Tempest will ensure the treatment and design of Advertising and Sponsor Content is clearly differentiated from its editorial content.
- The Tempest does not require that Sponsor Content steer clear of controversy. Indeed, we expect that Sponsor Content, like our own editorial content, will sometimes address contested issues and will be written with a distinct point of view. That said, even with the caveat that Sponsor Content does not necessarily reflect the views of The Tempest or its editors, The Tempest will refuse publication of such content that, in its own judgment, would undermine the intellectual integrity, authority, and character of our enterprise.
As with all advertising, and consistent with the foregoing General Advertising Guidelines, The Tempest may reject or remove any sponsored content at any time that contains false, deceptive, potentially misleading, or illegal content; is inconsistent with or may tend to bring disparagement, harm to reputation, or other damage to The Tempest’s brand.