It’s no secret that women often aren’t given seats at the table in most businesses and that women have to start companies of their own or fight for a place that men take for granted. One thing that most of us realize a bit late is the importance of networking—meeting people, staying memorable, and building connections is far more likely to get you that interview you’ve been applying for or help bump up your resumé over someone else’s. Heck, it can even get you into jobs that haven’t been posted online.
We at The Tempest were able to speak to Gloria Bertazzoni, a creative manager at Universal Studios, a speaker at WomenX Impact. Women from professional backgrounds share their journeys at this summit, mentor women, and create networks across industries. She shared her journey with us in an exclusive interview with The Tempest, walking me through her history at the BBC and Universal Studios—what it means to be a creative manager, what her favorite projects were, what she thinks of the future of campaign management, and her time with WomenX Impact, an organization that’s dedicated to helping women in professional fields achieve their fullest potential, and meet others to create a strong network.
She shared her idea on what it means to be a digital creative marketer and her favorite campaigns from her time at the BBC. “Creative marketing is the hub for strategy and creation of commercial assets to promote a film or a series,” she explains, diving into what it means to be a digital creative marketer and what responsibilities that entail.
“As a creative, you basically work on the strategy. What we do at Universal and what we used to do at the BBC, we plan and strategize around a concept and themes to promote, and then work with agencies that will create the trailer, the spots, ad the posters.” As a digital creative marketer, Gloria Bertazzoni dealt with everything that was posted online—from TikTok or Snapchat filters to trailers to working with influencers and creators online.
“One of my favorite campaigns was for Wild Alaska Live, which was a live documentary in Alaska. The documentary was a live stream of what was happening in Alaska, and because it was live, it was completely unpredictable. It was amazing because it was something I’ve never experienced before—coming up with ideas on the spot, and posting them, ” she said, adding that working with researchers was fascinating, and that part of her campaign was to provide a behind-the-scenes look into the work that goes into filming such a documentary.
We also asked her for some advice for young people trying to enter the field. “Start your careers trying to do a bit of everything,” Gloria says, sharing some tips on how to become a digital creative manager. “It’s helpful because you have an eye for design, and production, and cinema industry, and everything,” she explains, adding that it’s easier to plan a digital campaign when you know enough to see what’s feasible, what can be successful, and what might not work.
“Being a creative marketer is a bit of everything,” she adds, pointing out that creative managers deal with strategy, production, art design, and copy. “Learn a bit of everything, understand what you like to do, and do some research on companies that offer this role.” At the end of the day, the keyword is flexibility—which means as long as you’re willing to learn, you’re good to go.
This isn’t Gloria’s first time mentoring others, either. In London, she’s a part of Ladies, Wine, and Design, a non-profit organization that’s dedicated to providing women in creative industries and spaces a chance to develop themselves, find mentors, and hear similar stories. The organization is open to women and non-binary people in the workplace, and weekly meetings are held to share their stories for the week and catch up and enjoy each others’ company—forming a solid network is vital in today’s work environment, and having a solid support system can help boost your own career.
Of course, representation is also crucial in showing that women belong in every single space that men already occupy. “We do need the representation that we grew up with, and we also need other representation,” she adds, pointing out that there is something empowering and vital in a woman wanting to become a stay-at-home mom, just as there is something empowering and vital in a woman becoming an entrepreneur. “We need women that have traveled the world or founded their own company. WomenX [Impact] gives us this variety of stories that hopefully will inspire future generations of women.”
The WomenX Impact summit will take place on November 18-20, 2021, in Bologna, Italy. Featuring speakers from organizations like Google, Spotify, BBC, The European Commission, and more, these successful ladies will share their career paths and provide invaluable advice on navigating the contemporary workspace.
The Tempest is a proud media partner of WomenX Impact. Stay tuned for more interviews to come about their badass speakers, leading women in every sector!
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