In case you have been living under a rock and not keeping up with the Kardashians (lucky you), Kardashian-in-Chief, Ms. Kim Kardashian West just gave us a million more reasons why we need to eat the rich and keep calling her out on how problematic she is.

This time, it’s mostly because she whisked her “closest inner circle” to a private island for a birthday getaway and posted on her social media, both Instagram and Twitter, God forbid any of us miss it! – as if we weren’t in the middle of a worldwide pandemic or something.

Attribution: (A GIPHY gif of Kourtney Kardashian telling Kim Kardashian that there are people dying, from the tv show, Keeping Up With The Kardashians)

“We danced, rode bikes, swam near whales, kayaked, watched a movie on the beach and so much more,” Kardashian, who turned 40 on Oct. 21, wrote in a Twitter thread on Tuesday. The goal of the celebration, she noted, was “to pretend things were normal just for a brief moment in time.”

Except, things aren’t normal and haven’t been for a while.

Now, I have a number of bones to pick with Kim and the Klan (see what I did there), starting with the cultural appropriation and terrorizing us with their antics. But this particular instance is a tipping point, the Kardashians (and Jenners) have been willfully tone-deaf and it’s time to put a stop to it.

One would think that after the absolute shit storm this year has been, Kardashian West would learn her A-B-C’s and learn to read the room. Particularly since the US (the country she lives in and loves) has now close to nine million infections, is in the middle of a crucial political election, Americans are facing an unemployment crisis, and well, there are millions of things affecting the masses – and we really don’t need rich people rubbing it in our faces how different our realities are.

I imagine it’s hard to feel the effects of anything when your net worth is estimated to be $780 million and you charge brands a whopping $500,000 per social media post. But even if you can’t imagine what the less than fortunate endure on a daily basis, this blatant showing off wealth and flouting of rules is so incredibly selfish.


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40 and feeling so humbled and blessed. There is not a single day that I take for granted, especially during these times when we are all reminded of the things that truly matter. For my birthday this year, I couldn’t think of a better way to spend it than with some of the people who have helped shaped me into the woman I am today. Before COVID, I don’t think any of us truly appreciated what a simple luxury it was to be able to travel and be together with family and friends in a safe environment. After 2 weeks of multiple health screens and asking everyone to quarantine, I surprised my closest inner circle with a trip to a private island where we could pretend things were normal just for a brief moment in time. We danced, rode bikes, swam near whales, kayaked, watched a movie on the beach and so much more. I realize that for most people, this is something that is so far out of reach right now, so in moments like these, I am humbly reminded of how privileged my life is. #thisis40

A post shared by Kim Kardashian West (@kimkardashian) on

It doesn’t matter that she claims she asked everyone in her circle to quarantine and got them tested: all she’s proving is that she’s simply above the law because she’s loaded. By organizing this trip, another huge problem is that you and loved ones run around maskless, while the poor service workers serving you have to wear masks to prevent getting infected. It’s also the lack of respect for Californian law that bans all forms of non-essential travel and blatant ignorance to not understand what this message gives to people who idolize you.

Kim Kardashian West has a dangerously massive reach and (sadly) a god-like influence over her millions of followers. Flaunting that she’s going around without a mask and partying will only inspire her fans to do the same – except they won’t be doing it on a private island with people who’ve been tested.

This adds to a whole new level of insanity that celebrities, social media influencers and awful rich people have been abusing this whole pandemic. (Need I remind you of the dreaded Imagine video?) Athletes and rich elites getting access to PCR tests before it was publicly available and every debacle recorded by Diet Prada about influencers being well, influencers.

I’m not being a hater or deriding Kim Kardashian for her celebrating her 40th birthday because I get it, it’s a milestone birthday – but what about the rest of us who have had to put important plans and everything else on hold? What about the rest of us adhering to social distancing because we don’t want to cause infections in our families and friend circles? What about the rest of us who have had to make real, hard sacrifices?


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☀️ Girls just wanna have sun ☀️

A post shared by Kim Kardashian West (@kimkardashian) on

And the most absurd thing is perhaps that the dire reality of the situation was not lost on her. She did reference it in her viral Twitter thread. She did, I suppose, try to be self-aware or something, by offering a disclaimer among her tweets, writing, “I realize that for most people, this is something that is so far out of reach right now, so in moments like these, I am humbly reminded of how privileged my life is.”

The only thing that makes this whole thing even worse is her referring to the whole birthday trip as “a humbling experience.” How was any of that humble or humbling? She clearly chose her words carefully, they just do not reflect reality. Or she is so completely detached from it, wrapped in her precious millionaire bubble, that she doesn’t grasp it. That’s a massive problem.

This is shocking. And, I cannot stress this enough, dangerous. She, and people like her, need to be called out on this behaviour, especially in these times.

To quote the Jean Jacques Rousseau, “Eat the Rich”.

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  • Sharanya Paulraj

    Sharanya Paulraj is a third culture Gulf kid who aspires to be a writer and filmmaker. Sharanya loves taking photos, chatting about pop culture, memes and engaging in America's Next Top Model discourse. In an alternate universe, she ended up going to Area 51 to Naruto run and went viral.