Following the wave of protests that have erupted around the world after the murder of George Floyd, a number of fashion and beauty brands have been more vocal about supporting the Black Lives Matter movement.
While allyship comes in many forms, one of the many ways brands (and people) can help in the fight against systemic racism is by financially supporting organizations and Black-owned businesses. Here are some brands you can support – and fight systemic racism while doing so.
2. Fear of God
Fear of God released a new T-shirt with the mission to support George Floyd’s six-year-old daughter, Gianna Floyd. They recently collaborated with eight other street style brands including Pyer Moss, Off-White, Denim Tears, AwakeNY, Noah Clothing, Just Don, Union Los Angeles, and Melody Eshani, for this charitable cause. 100% of the shirt’s proceeds will be donated to the Gianna Floyd Fund.
5. Peter Do
This contemporary clothing brand recently announced its plans to donate a percentage of their e-commerce sales to a number of BLM organizations including Color of Change, BYP100, and Black Visions Collective as well as charities and organizations who would be receiving the donated funds.
Vernon Francois, a Black-owned vegan and cruelty-free haircare brand is committed to donating over a third of their online sales to several grassroots organizations in support of racial equality and justice.
Citizens of Humanity is standing in solidarity with BLM, by announcing their mission to donate 100% of their e-commerce sales of face masks across 10 organizations, including Black Lives Matter, ACLU, Color of Change, Rebuild Foundation, throughout the month of June.
This New York-based streetwear brand said that they will reduce items available on their website to those who speak directly to issues of racial injustice and donate 100% of e-commerce sales of these items to organizations such as the National Bail Fund which is working to help those arrested in the nationwide protests.
This reputable high fashion luxury brand is one of the few designer brands dedicated to fully supporting the BLM Movement. They recently launched the limited edition ‘Stronger in Colour Collection’ comprised of t-shirts and sweatshirts, and are committed to donating 100% of sale proceeds of this collection to The Bail Project.
This reputable shoewear brand recently announced their mission to support racial justice and combat discrimination by donating 10% sales proceeds, starting June 2nd to the NAACP Legal Defense and Education Fund.
This NYC based jewelry brand, who counts model Rosie Huntington-Whiteley as a fan, is committed to donating 100% of proceeds from sales of their exclusive Sculpted Heart pendant, small Vera earrings, pearl studs, Luca earrings and mini Astrid hoops to the NAACP Legal Defense and Education Fund. for the remainder of June.
12. Alder New York
This NYC based beauty brand announced their plans to donate 10% of sales from their Cooling Mineral Hydro Mist throughout the month of June to BLM organizations including Fair Fight, The NAACP Legal Defense Fund, and Communities United Against Police Brutality.
13. Alison Lou
This celebrity-adorned jewelry brand showcased in numerous editorial magazines is committed to donating 15% of proceeds for sales on new arrival orders to The Loveland Foundation, a nonprofit organization committed to providing resources to communities of color, particularly Black women and girls.
16. Fleur du Mal
17. La Porte
This Italian handbag and accessories brand will donate 100% of profits made throughout the month of June to organizations such as NAACP and Colin Kaepernick’s Know Your Rights Camp and Show Racism the Red Card.
19. Lou Dallas
The bold streetwear brand launched two campaigns in support of BLM. They will donate 50% of sales from the End Militarism T-Shirt to Black Visions Collective and 30% of sales from the Crop Savage Hoodie to organizations such as The Okra Project, Black Trans Femmes in the Arts and the Black Trans Travel Fund.
20. Mai Mia
This LA-based swim line with fans like Korean-American YouTuber Jenn Im is committed to donating 30% of profits from all online sales to the ACLU throughout the month of June.
21. Tanya Taylor
This designer label, who was recently featured on Vogue Magazine, will be donating 20% of net sales to the NAACP beginning on June 1st.