Following the wave of protests that have erupted around the world after the murder of George Floyd, a number of fashion and beauty brands have been more vocal about supporting the Black Lives Matter movement.

While allyship comes in many forms, one of the many ways brands (and people) can help in the fight against systemic racism is by financially supporting organizations and Black-owned businesses. Here are some brands you can support – and fight systemic racism while doing so.

1. Haverhill Jewelry

via Haverhill Jewelry (Image Description: The Haverhill Hope Collection, a dangly gold necklace adorned with Amethyst, Sapphire and Blue Topaz charms)

The jewelry brand is donating 100% of the sales proceeds from the Hope Collection to the organization Color of Change which includes a collection of bracelets and necklaces.

2. Fear of God 

via Instagram (@fearofgod) (Image Description: Black t-shirt with a gray GF logo embroidered in the middle) 

Fear of God released a new T-shirt with the mission to support George Floyd’s six-year-old daughter, Gianna Floyd. They recently collaborated with eight other street style brands including Pyer Moss, Off-White, Denim Tears, AwakeNY, Noah Clothing, Just Don, Union Los Angeles, and Melody Eshani, for this charitable cause. 100% of the shirt’s proceeds will be donated to the Gianna Floyd Fund.

3.  Mented Cosmetics

via Instagram (@mentedcosmetics) (Image Description: Series of tinted lip glosses in pink, peach, salmon, glossy red, caramel and chocolate brown)

The Black-owned beauty brand announced on Instagram that they will donate a percentage portion of every sale to benefit protestors around the country, beginning with bail funds in New York City.

4. Staud Clothing 

via Staud Clothing (Image Description: woman dressed in green and white cut out dress holds a small white bean bag)

Staud has already donated $10,000 to the Color of Change organization and has additionally pledged to donate 10% of all sales made in the month of June to the nonprofit.

5.  Peter Do

via Peter Do (Image Description: Series of women dressed in (clockwise L-R, black long sleeve dress with heeled boots, leather black tank top with a pleated white shirt, olive trench shirt with boot-legged olive green pants, gray sweater with a pleated gray skirt and metallic boots, black sweater, pleated leather skirt, black riding boots and gray dress, gray coat and black riding boots)

This contemporary clothing brand recently announced its plans to donate a percentage of their e-commerce sales to a number of BLM organizations including Color of ChangeBYP100, and Black Visions Collective as well as charities and organizations who would be receiving the donated funds.

6.  Vernon Francois 

via Vernon Francois (Image Description: Series of Haircare products including shampoo, essential oil and hairspray)

Vernon Francois, a Black-owned vegan and cruelty-free haircare brand is committed to donating over a third of their online sales to several grassroots organizations in support of racial equality and justice.

7.  Citizens of Humanity 

via Citizens of Humanity (Image Description: series of face masks in navy blue, denim, cream, camouflage and bright white)

Citizens of Humanity is standing in solidarity with BLM, by announcing their mission to donate 100% of their e-commerce sales of face masks across 10 organizations, including Black Lives MatterACLUColor of ChangeRebuild Foundation, throughout the month of June.

8. 10Dee

via 10Deep (Image Description: A canvas tote with logo 10Deep embroidered in the middle in rainbow colors.)

This New York-based streetwear brand said that they will reduce items available on their website to those who speak directly to issues of racial injustice and donate 100% of e-commerce sales of these items to organizations such as the National Bail Fund which is working to help those arrested in the nationwide protests. 

9. Prabal Gurung

via Prabal Gurung (Image Description: Black Sweater with phrase ‘Stronger in Colour’ embroidered in the middle)

This reputable high fashion luxury brand is one of the few designer brands dedicated to fully supporting the BLM Movement. They recently launched the limited edition ‘Stronger in Colour Collection’ comprised of t-shirts and sweatshirts, and are committed to donating 100% of sale proceeds of this collection to The Bail Project

10. Aerosoles

via Aerosoles (Image Description: collection of wedges, white strappy sandals and white/black/cheetah print high heels)

This reputable shoewear brand recently announced their mission to support racial justice and combat discrimination by donating 10% sales proceeds, starting June 2nd to the NAACP Legal Defense and Education Fund

11.  Agmes

via Agmes (Image Description: Black necklace adorned with a Sculpted Heart Pendant)

This NYC based jewelry brand, who counts model Rosie Huntington-Whiteley as a fan, is committed to donating 100% of proceeds from sales of their exclusive Sculpted Heart pendant, small Vera earrings, pearl studs, Luca earrings and mini Astrid hoops to the NAACP Legal Defense and Education Fund. for the remainder of June.

12. Alder New York 

via Alder New York (Image Description: Cooling Mineral Hydro Mist)

This NYC based beauty brand announced their plans to donate 10% of sales from their Cooling Mineral Hydro Mist throughout the month of June to BLM organizations including Fair Fight, The NAACP Legal Defense Fund, and Communities United Against Police Brutality.

13. Alison Lou

via Alison Lou (Image Description: series of rainbow, cloud, shooting star and lightning charms and studs)

This celebrity-adorned jewelry brand showcased in numerous editorial magazines is committed to donating 15% of proceeds for sales on new arrival orders to The Loveland Foundation, a nonprofit organization committed to providing resources to communities of color, particularly Black women and girls.

14. Bychari

via Instagram (@bycari) (Image Description: collection of gold rings, earrings and chained necklace)

This LA-based jewelry brand will donate 25% of profits from sales to Black Girls Code and Girl Trek for the remainder of June. 

15. Deviant

via Deviant (Description: Bottle of black labeled skincare cleanser)

This modernistic and ethically sourced skincare line will donate 15% of online sales profits to the Emergency Relief Fund and The Okra Project between June 1st – July 15th.

16. Fleur du Mal

via Fleur du Mal (Image Description: Woman wearing a black lace-paneled dress)

This NYC based lingerie brand, with celebrity followers such as Emma Roberts and Devon Baldwin, is committed to  donating 10% of sales to the Know Your Rights Camp’s Legal Defense Initiative

17. La Porte

via La Porte (Image Description: Three women wearing a cut-out swimsuit in blue, pink and white)

This luxury swim brand, as featured on Harper’s Baazar and ELLE Magazine, announced that they will be donating 50% of all sales to the NAACP and Minnesota Freedom Fund beginning on June 1. 

18. Laurus

via Instagram (@laurus) (Image Description: Woman carries a vibrant green, alligator print handbag with gold adorned logo on the handle)

This Italian handbag and accessories brand will donate 100% of profits made throughout the month of June to organizations such as NAACP and Colin Kaepernick’s Know Your Rights Camp and Show Racism the Red Card.

19. Lou Dallas

via Instagram (@loudallasbyraffaella) (Image Description: Man wears a black t-shirt with a design)

The bold streetwear brand launched two campaigns in support of BLM. They will donate 50% of sales from the End Militarism T-Shirt to Black Visions Collective and 30% of sales from the Crop Savage Hoodie to organizations such as The Okra ProjectBlack Trans Femmes in the Arts and the Black Trans Travel Fund.

20. Mai Mia

via Mai Mia (Image Description: Woman wears a cut-out demi bra, black leggings, leather gloves carrying a black pole)

This LA-based swim line with fans like Korean-American YouTuber Jenn Im is committed to donating 30% of profits from all online sales to the ACLU throughout the month of June.

21. Tanya Taylor

via Tanya Taylor (Image Description: Woman wears a long colorblock dress in teal, yellow and blue)

This designer label, who was recently featured on Vogue Magazine, will be donating 20% of net sales to the NAACP beginning on June 1st. 

  • Elle Hong

    Elle Hong is a Connecticut native and UCLA alumna living in Los Angeles, California. She's fervently passionate about magazines, feature writing and editorial fashion, counting Jacquemus and Chloé as her favorite designer brands. In her free time, she enjoys practicing hot yoga, baking cookies, discovering the latest style trends and crafting themed inspiration boards.