The 65 best Black-owned beauty brands to support now and forever

While representation is slowly progressing, it’s important to see and recognize the hard work behind many of these businesses that are being created for people of color, by people of color. The reality is Black-owned beauty brands are making their own beauty rules, one product or client at a time.

These brands are the stories and products of hard work, experiences, and generational beauty secrets – all of which come together to give us these fabulous businesses providing us with the products we desperately need. So the point is it’s important to support brands and businesses that are available because of the work it takes to get here.

With all that being said, here are 65 Black-owned makeup, skincare, and hair care brands and businesses that should immediately be on your radar (and add to that cart, right now!):

1. 127 East

[Image Description: Lipsticks of varying colors lined up in a ‘V’ formation against a black background.] @127east / via Instagram

Founded by Nicole Dupree, 127 East is a lippie line whose motto is “premium lip-wear for the premium personality.” The sky’s the limit for this growing brand, with colors that pop and matte formulations that don’t leave lips feeling desperately dry.

2. 2•4•1 Cosmetics️

[Image Description: Various 241 Cosmetics products, such as a lip gloss and mascara, next to a white flower in a clear vase against a white tiled background.] Via Instagram (@241cosmetics).

“We believe makeup is a way to enhance a woman’s beauty, not to conceal it.” These are the words of 2•4•1 Cosmetics️ founders, Feven Yohannes and Helena Yohannes, who are twin sisters that share everything, including their love for makeup (with a particular love for eyeliner).

3. Klur

[Image description: Klur serum bottle is pictured against a blank background.] via Klur

Lesley Thornton created Klur after she realized she was meant to dedicate her life to her passion, the cosmetics industry. She first began as a makeup artist at Estée Lauder, but eventually realized her heart was in product development. But not just any products — clean, sustainable products for everyone. That’s where Klur, a line of vegan serums, oils, and creams, comes in.

4. 25th and June

[Image description: A woman of color is holding a 25th and June bottle of red nail polish, and two of her fingers are painted red.] Via Instagram (@25thandjune).

Toxin-free and vegan friendly! Founder Nexus Cook created 25^th and June Nail Elixirs that will leave your nails looking good, and you feeling good.

5. Ace Beautè

[Image Description: An eyeshadow palette with blue and green pigments. The palette’s cover has a gold pattern with the words ‘ACE BEAUTE ORGANIC PALETTE’ in the middle.] Via Instagram (@acebeaute).

“Beauty for All, regardless of age, sex, skin color, religion or socio-economic status.” This is the motto of Ace Beautè, a brand launched in 2016 with a wide selection of false lashes.

6. Aeva Beauty

[Image Description: Three eyeshadow pigments, one gold, one rose gold and one blue, in clear packaging. They sit on a champagne-colored foil sheet.] @aevabeauty / via Instagram

If you’re in need of a new glowy highlighter, look to Aeva Beauty. The brand is known for its wide selection of multi-purpose highlighters, shimmery lip glosses, and matte lipsticks.

According to their founder and CEO, Francisca Francois, “Aeva Beauty is a diverse brand that offers cruelty-free, multi-purpose highlighter shades and products that compliments the hues and skin complexions of everyone! We are all creators, we just need the right products to showcase it.”

7. BeautyByStony

[Image Description: Two eyeshadow palettes next to one another. They are open with 12 pans in each, with a mirror on its inside cover.] @stonycosmetics / via Instagram

The CEO & founder of this cruelty-free brand is Chantal Gregory, an Air Force medic that decided to take a leap in 2018 and create her own brand from her two-bedroom apartment in California. Their motto is “Quality + Affordable = Certified Gorgeous,” and every beauty product of theirs stands by that.

8. Beauty Beet Box

[Image description: An image of a red box with the words: ‘Beauty BeetBox’ written across it in white. There is a green plant in a grey pot in the background.] Via Instagram (@beautybeetbox).

A bi-monthly subscription box delivered right to your doorstep focused on connecting women of color to skincare and beauty brands that are plant-based, cruelty-free, and toxic-free.

9. Black Girl Sunscreen

[Image Description: Black Girl Sunscreen is set out on a summer-themed setup.] @blackgirlsunscreen / via Instagram

Sunscreen that provides broad-spectrum protection but doesn’t leave a white cast, and also goes on completely sheer. A dream, right? Sun protection for melanin-rich women is a niche not often addressed by companies. As a result, founder Shontay Lundy created the brand specifically so everyone could have a sunscreen that caters to their skin tones’ needs. It’s no surprise that this sunscreen became a viral hit upon its release!

10. Bossy Cosmetics

[Image Description: An unscrewed Fuschia liquid lipstick.] Via Instagram (@bossylipsticks).

This cruelty-free and Leaping Bunny certified brand was founded by Aishetu Fatima Dozie, a self-described “lipstick junkie”. She’s always believed that women could and should be striving for career heights on their own terms and wearing beautiful lipsticks was one of her signature ways of showing up when she got her seat at the table. Their mission statement is “Empowering women to look, feel, and do good.”

11. Briogeo Hair

[Image description: An image of some Briogeo hair products on a yellow background. Grey, white, and yellow product smears surround it.] Via Instagram (@briogeo).

Briogeo’s founder Nancy Twine has created a range of clean, safe hair products that have become popular for showcasing natural hair curl types. Head over to their site to serve your hair care needs – because there’s definitely something for everyone.

12. Brown and Coconut

[Image description: A few Brown and Coconut products.] Via Instagram (@brownandcoconut).

Sisters and founders Letisha and Zeena Brown set out to create products powered solely by plant ingredients that were powerful enough to heal and nourish any skin type, yet gentle enough to maintain the skin’s delicate balance. 100% plant-based and non-GMO, every ingredient in their products has a purpose.

13. Coloured Raine Cosmetics

[Image Description: Lipstick next to two open eyeshadow palettes.] @colouredraine / via Instagram

Loraine R. Dowd, a Brooklyn-born woman of Caribbean descent, founded Coloured Raine in 2013, after leaving a high-powered job in the financial industry to pursue her dream. The mission behind the brand has always been to spread awareness of diversity through beauty and to embrace all aspects of color through unity. A belief in all things beauty, with no stipulations on color, age, and gender is what sets Coloured Raine apart from everyone else.

14. Curl Box

[Image description: An image of products that can be found in the Baby Hair Curl Box.] Via Instagram (@curlbox).

A subscription box service that allows people with naturally curly hair to try out different hair-products, delivered right to your doorstep.

15. SDOT Beauty

[Image description: A clay cleansing bar stands next to some dust from the same bar.] @sdotbeauty / via Instagram

Skin, body, hair, and baby brand SDOT Beauty delivers a full pampering experience with natural fragrance and results that leave your skin and hair clean and soft. Founder Stephanie Coker founded the company after years of her own experience finding the perfect products that would combine superior quality with environmental consciousness.

16. Dehiya Beauty

[ Image description: Some Dehiya Beauty products, in serum bottles and pots.] Via Instagram (@dehiyabeauty).

The name of the company is inspired by one of the most powerful North African queens and warriors who ruled an Amazigh free state in the 8th century & led her people in the resistance against colonization. Now, Dehiya focuses on using ethically sourced, highly-active, native, and wild botanical ingredients from all over the world, and aim at providing plant-based skincare to their customers.

17. Emel

[Image Description: A glass tub of green ‘Emel Makeup Brush & Sponge Cleansing Soap’ with a black label. ] Via Instagram (@emelbyemmam).

Need clean makeup brushes? Then head over to Emel to find cleansing soaps that easily clean your makeup tools of even the most stubborn of makeup products.

18. The Lip Bar

[Image description: Beautifully painted lips and lipstick from The Lip Bar.] via The Lip Bar

Meet the biggest mistake the Shark Tank judges ever made, when they famously turned down Melissa Butler on the show years ago. Her line, The Lip Bar, has gone on to become one of the fastest-growing cosmetic brands online (and in Target), with a long list of celebrity and influencer endorsements (including a collaboration with Justine Skye!).

19. Gold Label

[Image description: A liquid lipstick from Gold Label Cosmetics.] @goldlabelcosmetics / via Instagram

Gold Label Cosmetics launched in 2012 by former-stylist Kristen Elise Brown, after she saw a lack of inclusivity in beauty imagery. Their lip products are cruelty-free, paraben-free, and packaged in a way that speaks to the luxury shopper in all of us. Their smooth gliding liquid pens are easily becoming some of their most covetable items.

20. Herb’N Eden

[Image description: Some Herb’N Eden Soaps, in ‘Lemongrass and Patchouli’, ‘Rosemary and Lavender’, ‘Tea tree and Turmeric’, ‘Chamomile and Calendula’, and ‘Oatmeal Honey’.] Via Instagram (@herbneden).

All-natural products that are plant-based, beneficial for all skin types, handcrafted, and non-toxic. Therapeutic grade essential oils are used. Herb’N Eden focuses on holistic bath products that are effective.

21. Jane Carter Solution

[Image description: A bunch of yellow tubes, pots and bottles that are made for curly hair.] Via Instagram (@janecartersolution).

A leading manufacturer of hair products, for ALL hair types. Curly-haired humans will really find what they’re looking for here.

22. Kalon Kosmetics

[Image Description: Two nude lipsticks next to a white flower.] Via Instagram (@kalonkosmetics).

Kalon (Kah-lyn) Kosmetics’s mission is to change the cosmetic industry inside out by promoting the beauty of art but focus on the skin deep wars to ignite the beauty spirit. Kalon Kosmetics was created by a woman who, after years of doing makeup professionally, knew that she could change lives on a larger spectrum, and later developed the brand which launched in July 2016.

23. Kitaka of London

[Image Description: A hand holding a brown glittery lipgloss. There is a swatch of the shade on the skin next to the product.] Via Instagram (@kitakaoflondon).

Patrice Monique founded Kitaka of London after being a vegan for three years and decided to apply the diet to her lifestyle as a whole by looking at the ingredients in her makeup products. The brand sells natural and organic lip wear.

24. Klarity Kosmetics

[Image Description: 13 shades of liquid lipsticks lined up next to one another.] Via Instagram (@klaritykosmetics).

A cruelty-free brand that sells a range of products eyeshadow palettes, lip glosses and setting sprays.

25. Lagos Beauty

[Image Description: A Lagos ‘Anti-itch & Growth Oil’ in a spray bottle that is placed on a wooden surface on a white and green plant.] Via Instagram (@mylagosbeauty).

This all-natural, cruelty-free brand produces handmade skin and hair care products! They even sell candles to suit your relaxing self-care time.

26. Lamain Beauty

[Image Description: Woman holds a deep purple lipstick to her face.] @lamainbeauty / via Instagram (@lamainbeauty).

Lamain Beauty is built on inclusivity, diversity, and a commitment to staying toxic-free, resulting in stunning makeup proudly made in the US. Lamain’s main goal is to satisfy the unique demands of women dealing with all aspects of life, from age to ethnicity, skin type to background.

27. Lamik Beauty

[Image Description: A semi-open eyebrow palette with an eyebrow brush across it.] Via Instagram (@lamikbeauty).

Lamik Beauty is a vegan makeup line made with natural and organic ingredients for multicultural women. The brand was founded by Kim Roxie. It began as a brick and mortar store in Houston, Texas, which sold her collection of natural, organic and vegan beauty products for women of color. It soon grew into a community, with its members loving the brand’s brow kits!

28. Lash Bae

[Image Description: A pair of fake lashes being held with tweezers. The words ‘Here for the Drama’ are next to it.] Via Instagram (@lash.bae).

Kady Jo, aka Lash Bae, has a shop that is your one-stop for all things lashes. Extensions, adhesives, tools, accessories – you name it.

29. Limegreen

[Image Description: A Limegreen spray bottled product with the words ‘Let love soak in.’ on the label. ] Via Instagram (@brooklynlimegreen).

“Live your multi!” These are the words of Limgreen, a beauty brand that provides products that have at least three uses in one product! Partners in both life and business, Talima and Allison have built Limegreen on family heritage and the wisdom of their grandmothers, who used the simple ingredients they had for a multitude of uses.

30. Loola Cosmetics

[Image Description: A duo lipstick/lipgloss held by a hand with fingernails painted yellow on a green leaf.] Via Instagram (@loolacosmetics).

Loola Cosmetics is a 100% female-owned brand created for beauty professionals by beauty professionals. They sell a range of products from blushes, highlighters, lipsticks, and makeup brushes and are made in an environmentally conscious way.

31. LuvScrub

[Image description: A LuvScrub in black and white striped packaging. The mesh scrub is purple.] Via Instagram (@luvscrub).

This West African skincare secret, shared by founder Caroline of LuvScrub, makes exfoliating your skin a treat. Their LuvScrubs will leave your skin smooth and glowing.

32. Makeup Addiction

[Image Description: An eyeshadow palette open on a leafy surface.] Via Instagram (@makeupaddictioncosmetics).

Makeup Addiction was created by Djimbi Djevdet, whose motto has always been to create inclusive high-quality products to the makeup enthusiast that are perfect for the woman who wants to experiment without the high-end price tag. The brand sells a wide range of products from lipsticks to highlighters and has a variety of eye products such as palettes, pigments, glitters and brushes.

33. Maréna Beauté

[Image Description: Three different shades of blushes in open pans next to one another. There are red flowers behind them.] Via Instagram (@marenabeaute).

Maréna Beauté is a Swedish cosmetics brand that was launched in 2015, focusing on high-end makeup for women of color. Their founder is Diarry Maréna, a Black makeup artist. The color palette of the makeup collection was exclusively developed to match the complexions of consumers with darker skin tones.

34. Marie Hunter Beauty

[Image Description: A vibrant red lipstick in black packaging, surrounded by multicoloured lip tints.] Via Instagram (@mariehunterbeauty).

Founder KéNisha Ruff is a licensed cosmetologist who spent five years travelling and discovering ethical labs that aligned with her business vision. The formulations are clean and effective, made with potent, ethically sourced ingredients.

35. Melanin Pop Cosmetics

[Image Description: A four pan open palette with a makeup brush laid across it.] Via Instagram (@melaninpopcosmetics).

Melanin Pop is a cosmetics brand whose goal is to be inclusive from the start and embrace the beauty of all women. The products are intended to “make your melanin pop fiercely and drip without apology.”

36. Mischo Beauty

[Image Description: Nail polishes of varying colors with gold spherical caps.] @mischobeauty / via Instagram

Described as “clean luxury”, Mischo Beauty is a nail brand founded by Kitiya Mischo King after being unable to find chic, richly-hued polish that would cause no harm to her or her unborn baby whilst pregnant. Mischo Beauty nail lacquers are vegan-friendly, cruelty-free, gluten-free, and void of artificial fragrances.

37. Mocha Whip

[Image description: Four pots of whipped body butters in the flavours ‘Vanilla Chai’, ‘Shea’, ‘Gingerbread’, and ‘Peppermint Mocha’. ] Via Instagram (@heymochawhip).

Founded by Melissa Troupe, these luxurious whipped body butters are vegan, cruelty-free, and lack harmful synthetic chemicals. Giving you the best of nature, and creating indulgent me-time.

38. Nue Makeup

[Image Description: Four Nue products of varying colours in clear glass spray bottles. The product is glittery and has gold labels with the words ‘GET NAKED’ on them.] Via Instagram (@nuemakeup).

“Nue Makeup celebrates the woman of today. She is independent and strives to live life on her own terms.” Their cruelty-free range of beauty products are sure to leave you wanting more- especially their hydrating mists!

39. Nyakio Beauty

[Image Description: Open jar of the cleansing balm is on a gold tray.] @nyakiobeauty / via Instagram

Nyakio Grieco, who is known by her friends as Kio, is the founder of the eponymous Nyakio. The brand consists of luxurious skin-care products inspired by her family and friends’ beauty secrets. Her beauty secret of using coffee and sugar to exfoliate stuck with Nyakio and would eventually be part of her skincare line.

40. Omolewa Cosmetics

[Image description: Finishing powders are laid out for the viewer to see.] @omolewa_cosmetics / via Instagram

In the Yoruba language, Omolewa means “beautiful child.” Makeup artist Irene Dele-Adejumo launched her beauty brand intending to make women of color feel beautiful inside and out. Their mission is to empower women of color to follow their dreams, which their highly pigmented and long-lasting products support. Their range is paraben-free, sulfate-free, non-toxic, vegan, and cruelty-free.

41. Mented Cosmetics

[Image description: Nude-colored lipsticks and lipliners are laid out on a granite countertop.] @mentedcosmetics / via Instagram

Made with pigmented lips and pigmented women in mind, founders Amanda E. Johnson and KJ Miller set out to fill a void. Now that the brand has expanded beyond just lips, offering foundation, an eye palette, and nail polish, there’s even more to play with. But their lipsticks are still the ultimate lippies for us!

42. Organic Bath Co.

[Image description: Four white Organic Bath Co. spray bottles in a row.] Via Instagram (@organicbath).

In 2014, Gianne Doherty and Jay Weeks founded Organic Bath Co. Drawing from Gianne’s travels and her mother’s Belizean home remedies, they set out to provide clean, safe, and accessible skincare for women of color who are often marketed toxic skincare.

43. Oui the People

[Image Description: A person of colour’s hand is visible holding a gold plated razor.] Via Instagram (@ouithepeople).

This no-nonsense self-maintenance brand is here for the reconstitution of beauty. Based in New York and inspired by her own shaving frustrations, Karen Young has created a line of shaving products that serve people across the gender spectrum. No longer do women have to use male razors masquerading as ‘for women’ just because they are pink in color.

44. Radhi

[Image Description: A clear tub with a black cap of Radhi Skin product. The label is white and has the words ‘ROSE’ WHIPPED BODY BUTTER’ on it.] Via Instagram (@radhiskin).

Radhi, Swahili for the word “radiant,” was founded in 2016. With no harsh chemicals added and cruelty-free, you can find whipped soaps, and emulsified body scrubs here.

45. Range Beauty

[Image Description: Two rows of foundations of varying shades lay on a white surface.] Via Instagram (@range_beauty).

Alicia Scott, founder of Range Beauty, aimed to create products that would not inflame eczema or acne and be accessible to the whole spectrum of skin-tone ranges.

46. Ruba Beauty

[Image Description: Seven different types of makeup brushes. Four lay on a black surface and three lay on a white surface.] Via Instagram (@rubabeautyofficial).

Ruba Beauty is your stop for premium makeup brushes and beauty sponges are totally cruelty-free, affordably priced, and high quality.

47. Sabreen Cosmetics

[Image Description: Three Sabreen Cosmetics products in gold tube packaging lay amongst a pink rose with a green stem and leaves.] Via Instagram (@sabreencosmetics).

Environmentally-conscious Sabreen Cosmetics uses only ingredients that are high-quality, non-toxic, PETA-Certified vegan, and cruelty-free.

48. September Rose Cosmetics

[Image Description: A colorful 25 pan eyeshadow palette held by a hand.] Via Instagram (@septemberroseco).

Find cruelty-free eyeshadow palettes, beauty tools, and highlighters at September Rose Cosmetics. They deliver internationally, right to your doorstep.

49. Shanel Inc

[Image Description:] Via Instagram (@shanel_cosmetics).

Shanel Inc is a makeup brand that creates quality makeup at affordable price-points. Their bright, vibrant color palettes set them apart.

50. SHIMIROSE

[Image description: A tub of Shea Body Butter with a pink lid.] Via Instagram (@shimiroseuk).

ShimiRose creates cruelty-free, ethical, environmentally friendly body butters that are safe to use and feel luxurious on your skin.

51. Soul Balm Sisters

[Image description: A bunch of spherical bath bombs in the colours blue, pink, orange, green, yellow.] Via Instagram (@soulbalmsisters).

Soul Balm Sister’s multitude of bath bombs guarantees a self-care experience like no other!

52. The Blvck Aesthetic

[Image Description: A tub of The Blvck Aesthetic product with the word ‘MUSE’ on the label. It is held up by an open hand against a green and black patterned background.] @the.blvck.aesthetic / Via instagram.com

Meet the brand that has everything a beauty lover would need: The Blvck Aesthetic. They’re committed to spreading light, love, and natural beauty. In the words of The Blvck Aesthetic, “in a world where we are told who we can not or should not be, we choose to shed light on all that we are.”

53. The Editorial Nail

[Image Description: A set of purple artificial nails in an open black box.] Via Instagram (@theeditorialnail).

The Editorial Nail was founded in 2014 by nail artist and visionary Gracie J, a trained nail tech and self-taught artist who is most noted for her work as former Lead Nail Stylist for TNT’s critically-acclaimed television series “CLAWS” premiering in 2018.

54. The Mane Choice

[Image Description: Four The Mane Choice products in purple packaging on a pink surface with yellow lemons around it.] @themanechoice / via Instagram

Courtney Adeleye, the founder of The Mane Choice, created this company with the “beauty, heath, science” approach (enhance beauty and health with a scientific background). Their hair care products are infused with vitamins and essential nutrients such as Biotin, Vitamin A, B, C, D, & E.

55. The Skin Cubed Company

[Image description: A small glass pot and droppers, next to a wedge of grapefruit.] Via The Skin Cubed Company.

For those of us who are ingredient-conscious, The Skin Cubed Company focuses on plant-based skincare that will promote self-care and self-love while effectively treating your skincare needs. Founded by two women, The Skin Cubed Company set out to create products that were better than, as they state on their site, “products that did not work for our skin, had too many ingredients we couldn’t pronounce, and ultimately, were harmful to our bodies.”

56. The Bold Brand

[Image description: A row of BOLD Liquid Lipsticks in pinks, purples, blues and greens.] @theboldbrand / via Instagram

Leading with the hashtag #BeUnapologeticallyYou, The Bold Brand has a collection of vibrant, beautiful lip colors that are inspired by the founder’s roots in New Orleans. They’re formulated specifically for the skin on our lips, keeping them hydrated and well-taken care of. True lip-care.

57. The Honey Pot Company

[Image description: A group of The Honey Pot Company products in neon pink, neon green, neon orange and light purple packaging.] @thehoneypotco / via Instagram

Founder Bea Dixon uses herbs from the Earth to create feminine care products that clean, protect, and balance your vagina. 100% cruelty-free, biodegradable, and backed by science.

58. UnSun

[Image description: A tube of UnSun sunscreen. It’s dark grey with yellow lettering. It’s placed on green leaves.] Via Instagram (@unsuncosmetics).

Founder Katonya Breaux created this line of sunscreen that would look good for women and men of all ethnicities, in order to encourage the importance of sun protection 365 days of the year.

59. UOMA Beauty

[Image Description: Range of lipsticks lay on full display for the viewer.] @uomabeauty / via Instagram

Founded by Nigerian born, LA & London-based former beauty executive Sharon Cuter, the UOMA Beauty range is rebellious, innovative, and created for all.

60. Vera Moore Cosmetics

[Image Description: Various shades of Vera More foundations next to one another.] Via Instagram (@veramoorecos).

Vera Moore, a former actress now turned entrepreneur, is the CEO of the highly competitive family-owned business, Vera Moore Cosmetics. Over the past 5 years, Vera has built one of the most progressive and prestigious cosmetics and skincare lines for the global market.

61. Very Pretty Skin

[Image Description: Very Pretty Skin products which have pink flowers on white packaging.] Via Instagram (@veryprettyskin).

Formulated and created by Dr. Rosetta Garries, a cosmetic surgeon and aging expert, Very Pretty Skin products have been tried and tested to leave you with (dare we say it?)…very pretty skin!

62. Victor Cosmetics

[Image Description: Tubes of lipgloss in various colours placed on black fabric in a circle shape.] Via Instagram (@victor.cosmetics).

Handmade makeup that is both vegan and cruelty-free, Victor Cosmetics works towards being a provider of vegan makeup on the market.

63. W Cosmetics Beauty

[Image Description: A black tub of lip softening scrub. The cap is unscrewed with green product showing.] Via Instagram (@official_wcosmetics).

Both cruelty-free and paraben-free, W Cosmetics delivers products that are inclusive to everyone without compromising on the quality.

64. Whipped

[Image Description: A white Whipped product on a marble surface. There are grey pumpkin decorations around the product.] Via Instagram (@lewhipped).

Find some of the most luxurious, indulgent whipped body butters in soothing flavors like rose, vanilla chamomile, and lavender at Whipped.

65. Zannanna Beauty

[Image Description: A row of liquid lipsticks.] @zannannabeauty / via Instagram.com

A Caribbean cosmetics brand created by Suzana Sampeur, Zannanna Beauty is a stop for products that will make you glow!

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