While representation is slowly progressing, it’s important to see and recognize the hard work behind many of these businesses that are being created for people of color, by people of color. The reality is Black-owned beauty brands are making their own beauty rules, one product or client at a time.
These brands are the stories and products of hard work, experiences, and generational beauty secrets – all of which come together to give us these fabulous businesses providing us with the products we desperately need. So the point is it’s important to support brands and businesses that are available because of the work it takes to get here.
With all that being said, here are 65 Black-owned makeup, skincare, and hair care brands and businesses that should immediately be on your radar (and add to that cart, right now!):
1. 127 East
Founded by Nicole Dupree, 127 East is a lippie line whose motto is “premium lip-wear for the premium personality.” The sky’s the limit for this growing brand, with colors that pop and matte formulations that don’t leave lips feeling desperately dry.
“We believe makeup is a way to enhance a woman’s beauty, not to conceal it.” These are the words of 2•4•1 Cosmetics️ founders, Feven Yohannes and Helena Yohannes, who are twin sisters that share everything, including their love for makeup (with a particular love for eyeliner).
Lesley Thornton created Klur after she realized she was meant to dedicate her life to her passion, the cosmetics industry. She first began as a makeup artist at Estée Lauder, but eventually realized her heart was in product development. But not just any products — clean, sustainable products for everyone. That’s where Klur, a line of vegan serums, oils, and creams, comes in.
Toxin-free and vegan friendly! Founder Nexus Cook created 25th and June Nail Elixirs that will leave your nails looking good, and you feeling good.
5. Ace Beautè
“Beauty for All, regardless of age, sex, skin color, religion or socio-economic status.” This is the motto of Ace Beautè, a brand launched in 2016 with a wide selection of false lashes.
6. Aeva Beauty
If you’re in need of a new glowy highlighter, look to Aeva Beauty. The brand is known for its wide selection of multi-purpose highlighters, shimmery lip glosses, and matte lipsticks.
According to their founder and CEO, Francisca Francois, “Aeva Beauty is a diverse brand that offers cruelty-free, multi-purpose highlighter shades and products that compliments the hues and skin complexions of everyone! We are all creators, we just need the right products to showcase it.”
The CEO & founder of this cruelty-free brand is Chantal Gregory, an Air Force medic that decided to take a leap in 2018 and create her own brand from her two-bedroom apartment in California. Their motto is “Quality + Affordable = Certified Gorgeous,” and every beauty product of theirs stands by that.
A bi-monthly subscription box delivered right to your doorstep focused on connecting women of color to skincare and beauty brands that are plant-based, cruelty-free, and toxic-free.
Sunscreen that provides broad-spectrum protection but doesn’t leave a white cast, and also goes on completely sheer. A dream, right? Sun protection for melanin-rich women is a niche not often addressed by companies. As a result, founder Shontay Lundy created the brand specifically so everyone could have a sunscreen that caters to their skin tones’ needs. It’s no surprise that this sunscreen became a viral hit upon its release!
10. Bossy Cosmetics
This cruelty-free and Leaping Bunny certified brand was founded by Aishetu Fatima Dozie, a self-described “lipstick junkie”. She’s always believed that women could and should be striving for career heights on their own terms and wearing beautiful lipsticks was one of her signature ways of showing up when she got her seat at the table. Their mission statement is “Empowering women to look, feel, and do good.”
11. Briogeo Hair
Briogeo’s founder Nancy Twine has created a range of clean, safe hair products that have become popular for showcasing natural hair curl types. Head over to their site to serve your hair care needs – because there’s definitely something for everyone.
Sisters and founders Letisha and Zeena Brown set out to create products powered solely by plant ingredients that were powerful enough to heal and nourish any skin type, yet gentle enough to maintain the skin’s delicate balance. 100% plant-based and non-GMO, every ingredient in their products has a purpose.
Loraine R. Dowd, a Brooklyn-born woman of Caribbean descent, founded Coloured Raine in 2013, after leaving a high-powered job in the financial industry to pursue her dream. The mission behind the brand has always been to spread awareness of diversity through beauty and to embrace all aspects of color through unity. A belief in all things beauty, with no stipulations on color, age, and gender is what sets Coloured Raine apart from everyone else.
14. Curl Box
A subscription box service that allows people with naturally curly hair to try out different hair-products, delivered right to your doorstep.
15. SDOT Beauty
Skin, body, hair, and baby brand SDOT Beauty delivers a full pampering experience with natural fragrance and results that leave your skin and hair clean and soft. Founder Stephanie Coker founded the company after years of her own experience finding the perfect products that would combine superior quality with environmental consciousness.
16. Dehiya Beauty
The name of the company is inspired by one of the most powerful North African queens and warriors who ruled an Amazigh free state in the 8th century & led her people in the resistance against colonization. Now, Dehiya focuses on using ethically sourced, highly-active, native, and wild botanical ingredients from all over the world, and aim at providing plant-based skincare to their customers.
Need clean makeup brushes? Then head over to Emel to find cleansing soaps that easily clean your makeup tools of even the most stubborn of makeup products.
18. The Lip Bar
Meet the biggest mistake the Shark Tank judges ever made, when they famously turned down Melissa Butler on the show years ago. Her line, The Lip Bar, has gone on to become one of the fastest-growing cosmetic brands online (and in Target), with a long list of celebrity and influencer endorsements (including a collaboration with Justine Skye!).
19. Gold Label
Gold Label Cosmetics launched in 2012 by former-stylist Kristen Elise Brown, after she saw a lack of inclusivity in beauty imagery. Their lip products are cruelty-free, paraben-free, and packaged in a way that speaks to the luxury shopper in all of us. Their smooth gliding liquid pens are easily becoming some of their most covetable items.
20. Herb’N Eden
All-natural products that are plant-based, beneficial for all skin types, handcrafted, and non-toxic. Therapeutic grade essential oils are used. Herb’N Eden focuses on holistic bath products that are effective.
A leading manufacturer of hair products, for ALL hair types. Curly-haired humans will really find what they’re looking for here.
22. Kalon Kosmetics
Kalon (Kah-lyn) Kosmetics’s mission is to change the cosmetic industry inside out by promoting the beauty of art but focus on the skin deep wars to ignite the beauty spirit. Kalon Kosmetics was created by a woman who, after years of doing makeup professionally, knew that she could change lives on a larger spectrum, and later developed the brand which launched in July 2016.
23. Kitaka of London
Patrice Monique founded Kitaka of London after being a vegan for three years and decided to apply the diet to her lifestyle as a whole by looking at the ingredients in her makeup products. The brand sells natural and organic lip wear.
A cruelty-free brand that sells a range of products eyeshadow palettes, lip glosses and setting sprays.
25. Lagos Beauty
This all-natural, cruelty-free brand produces handmade skin and hair care products! They even sell candles to suit your relaxing self-care time.
26. Lamain Beauty
Lamain Beauty is built on inclusivity, diversity, and a commitment to staying toxic-free, resulting in stunning makeup proudly made in the US. Lamain’s main goal is to satisfy the unique demands of women dealing with all aspects of life, from age to ethnicity, skin type to background.
27. Lamik Beauty
Lamik Beauty is a vegan makeup line made with natural and organic ingredients for multicultural women. The brand was founded by Kim Roxie. It began as a brick and mortar store in Houston, Texas, which sold her collection of natural, organic and vegan beauty products for women of color. It soon grew into a community, with its members loving the brand’s brow kits!
28. Lash Bae
Kady Jo, aka Lash Bae, has a shop that is your one-stop for all things lashes. Extensions, adhesives, tools, accessories – you name it.
“Live your multi!” These are the words of Limgreen, a beauty brand that provides products that have at least three uses in one product! Partners in both life and business, Talima and Allison have built Limegreen on family heritage and the wisdom of their grandmothers, who used the simple ingredients they had for a multitude of uses.
30. Loola Cosmetics
Loola Cosmetics is a 100% female-owned brand created for beauty professionals by beauty professionals. They sell a range of products from blushes, highlighters, lipsticks, and makeup brushes and are made in an environmentally conscious way.
This West African skincare secret, shared by founder Caroline of LuvScrub, makes exfoliating your skin a treat. Their LuvScrubs will leave your skin smooth and glowing.
32. Makeup Addiction
Makeup Addiction was created by Djimbi Djevdet, whose motto has always been to create inclusive high-quality products to the makeup enthusiast that are perfect for the woman who wants to experiment without the high-end price tag. The brand sells a wide range of products from lipsticks to highlighters and has a variety of eye products such as palettes, pigments, glitters and brushes.
33. Maréna Beauté
Maréna Beauté is a Swedish cosmetics brand that was launched in 2015, focusing on high-end makeup for women of color. Their founder is Diarry Maréna, a Black makeup artist. The color palette of the makeup collection was exclusively developed to match the complexions of consumers with darker skin tones.
Founder KéNisha Ruff is a licensed cosmetologist who spent five years travelling and discovering ethical labs that aligned with her business vision. The formulations are clean and effective, made with potent, ethically sourced ingredients.
Melanin Pop is a cosmetics brand whose goal is to be inclusive from the start and embrace the beauty of all women. The products are intended to “make your melanin pop fiercely and drip without apology.”
36. Mischo Beauty
Described as “clean luxury”, Mischo Beauty is a nail brand founded by Kitiya Mischo King after being unable to find chic, richly-hued polish that would cause no harm to her or her unborn baby whilst pregnant. Mischo Beauty nail lacquers are vegan-friendly, cruelty-free, gluten-free, and void of artificial fragrances.
37. Mocha Whip
Founded by Melissa Troupe, these luxurious whipped body butters are vegan, cruelty-free, and lack harmful synthetic chemicals. Giving you the best of nature, and creating indulgent me-time.
38. Nue Makeup
“Nue Makeup celebrates the woman of today. She is independent and strives to live life on her own terms.” Their cruelty-free range of beauty products are sure to leave you wanting more- especially their hydrating mists!
39. Nyakio Beauty
Nyakio Grieco, who is known by her friends as Kio, is the founder of the eponymous Nyakio. The brand consists of luxurious skin-care products inspired by her family and friends’ beauty secrets. Her beauty secret of using coffee and sugar to exfoliate stuck with Nyakio and would eventually be part of her skincare line.
In the Yoruba language, Omolewa means “beautiful child.” Makeup artist Irene Dele-Adejumo launched her beauty brand intending to make women of color feel beautiful inside and out. Their mission is to empower women of color to follow their dreams, which their highly pigmented and long-lasting products support. Their range is paraben-free, sulfate-free, non-toxic, vegan, and cruelty-free.
41. Mented Cosmetics
Made with pigmented lips and pigmented women in mind, founders Amanda E. Johnson and KJ Miller set out to fill a void. Now that the brand has expanded beyond just lips, offering foundation, an eye palette, and nail polish, there’s even more to play with. But their lipsticks are still the ultimate lippies for us!
42. Organic Bath Co.
In 2014, Gianne Doherty and Jay Weeks founded Organic Bath Co. Drawing from Gianne’s travels and her mother’s Belizean home remedies, they set out to provide clean, safe, and accessible skincare for women of color who are often marketed toxic skincare.
43. Oui the People
This no-nonsense self-maintenance brand is here for the reconstitution of beauty. Based in New York and inspired by her own shaving frustrations, Karen Young has created a line of shaving products that serve people across the gender spectrum. No longer do women have to use male razors masquerading as ‘for women’ just because they are pink in color.
Radhi, Swahili for the word “radiant,” was founded in 2016. With no harsh chemicals added and cruelty-free, you can find whipped soaps, and emulsified body scrubs here.
45. Range Beauty
Alicia Scott, founder of Range Beauty, aimed to create products that would not inflame eczema or acne and be accessible to the whole spectrum of skin-tone ranges.
46. Ruba Beauty
Ruba Beauty is your stop for premium makeup brushes and beauty sponges are totally cruelty-free, affordably priced, and high quality.
Environmentally-conscious Sabreen Cosmetics uses only ingredients that are high-quality, non-toxic, PETA-Certified vegan, and cruelty-free.
Find cruelty-free eyeshadow palettes, beauty tools, and highlighters at September Rose Cosmetics. They deliver internationally, right to your doorstep.
49. Shanel Inc
Shanel Inc is a makeup brand that creates quality makeup at affordable price-points. Their bright, vibrant color palettes set them apart.
ShimiRose creates cruelty-free, ethical, environmentally friendly body butters that are safe to use and feel luxurious on your skin.
Soul Balm Sister’s multitude of bath bombs guarantees a self-care experience like no other!
Meet the brand that has everything a beauty lover would need: The Blvck Aesthetic. They’re committed to spreading light, love, and natural beauty. In the words of The Blvck Aesthetic, “in a world where we are told who we can not or should not be, we choose to shed light on all that we are.”
The Editorial Nail was founded in 2014 by nail artist and visionary Gracie J, a trained nail tech and self-taught artist who is most noted for her work as former Lead Nail Stylist for TNT’s critically-acclaimed television series “CLAWS” premiering in 2018.
54. The Mane Choice
Courtney Adeleye, the founder of The Mane Choice, created this company with the “beauty, heath, science” approach (enhance beauty and health with a scientific background). Their hair care products are infused with vitamins and essential nutrients such as Biotin, Vitamin A, B, C, D, & E.
For those of us who are ingredient-conscious, The Skin Cubed Company focuses on plant-based skincare that will promote self-care and self-love while effectively treating your skincare needs. Founded by two women, The Skin Cubed Company set out to create products that were better than, as they state on their site, “products that did not work for our skin, had too many ingredients we couldn’t pronounce, and ultimately, were harmful to our bodies.”
56. The Bold Brand
Leading with the hashtag #BeUnapologeticallyYou, The Bold Brand has a collection of vibrant, beautiful lip colors that are inspired by the founder’s roots in New Orleans. They’re formulated specifically for the skin on our lips, keeping them hydrated and well-taken care of. True lip-care.
Founder Bea Dixon uses herbs from the Earth to create feminine care products that clean, protect, and balance your vagina. 100% cruelty-free, biodegradable, and backed by science.
Founder Katonya Breaux created this line of sunscreen that would look good for women and men of all ethnicities, in order to encourage the importance of sun protection 365 days of the year.
59. UOMA Beauty
Founded by Nigerian born, LA & London-based former beauty executive Sharon Cuter, the UOMA Beauty range is rebellious, innovative, and created for all.
Vera Moore, a former actress now turned entrepreneur, is the CEO of the highly competitive family-owned business, Vera Moore Cosmetics. Over the past 5 years, Vera has built one of the most progressive and prestigious cosmetics and skincare lines for the global market.
61. Very Pretty Skin
Formulated and created by Dr. Rosetta Garries, a cosmetic surgeon and aging expert, Very Pretty Skin products have been tried and tested to leave you with (dare we say it?)…very pretty skin!
62. Victor Cosmetics
Handmade makeup that is both vegan and cruelty-free, Victor Cosmetics works towards being a provider of vegan makeup on the market.
Both cruelty-free and paraben-free, W Cosmetics delivers products that are inclusive to everyone without compromising on the quality.
Find some of the most luxurious, indulgent whipped body butters in soothing flavors like rose, vanilla chamomile, and lavender at Whipped.
65. Zannanna Beauty
A Caribbean cosmetics brand created by Suzana Sampeur, Zannanna Beauty is a stop for products that will make you glow!
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