When it comes to Desi fashion, chances are that you’ve heard big names like Sabyasachi or Manish Malhotra bandied about. Maybe you’ve even dreamt of donning one of their extravagant lehengas or sherwanis for an important event!

While these designers are immensely talented, there are many new South Asian creatives taking over the design revolution, bringing fashion to the next level.

1. Mani Jassal

Let’s start off with an amazing Toronto-based designer who specializes in luxury evening and bridal wear. Mani Jassal‘s eponymous brand is truly a revelation, as she makes use of fresh, flowery patterns and structural flourishes that steal your breath away.

Just a peek at their Instagram will entrance you enough to keep you scrolling for some time, imagining yourself in Jassal’s incredible designs.

And we’re not the only ones who think so – Mani Jassal has been gaining popularity with celebrities like Hannah Simone, Bebe Rexha and Spiderman: Far From Home actor Zoha Rahman. We’re sure this designer’s star will only continue to shine brighter as more and more people fall in love with her creations, just as we have.

2. Amesh Wijesekera

A Sri Lankan designer who was born in London, Amesh Wijesekera is one of those rare talents who manage to reshape the boundaries of his art. Wijesekera’s designs are made in Sri Lanka, and according to him, they’re also inspired by the island. In an interview with SLEEK, Wijesekera remarked that “living in Sri Lanka is so vibrant — sunsets, fruits, and flowers — so much in color, so I  think about how I can put it all together and make something exciting.”

Those vibrant colors definitely come through beautifully, even in a 2-dimensional format. The collaborative nature of the line is also admirable, as Wijesekera constantly exchanges ideas with the Sri Lankan artisans who bring his designs to fruition. Now that his debut collection at Berlin Fashion Week earlier this year was met with great acclaim, we can’t wait to see what he does next.

3. Rina Singh 

The founder and designer of the evocative brand Eka, Rina Singh’s vision is something to marvel at. Her dreamy, seemingly carefree creations have been championed by well-known South Asian figures like Arundhati Roy and Kiran Rao.

It’s easy to see why: Singh’s designs are accessible yet bold, with heavenly touches that still remind one of home. Eka traces its creative journey across varied regions of India, from West Bengal’s jamdanis to Amritsar’s jacquard looms. The results are gorgeous pieces that appeal to people through their carefully constructed simplicity.

4. Priyanka Kaul

View this post on Instagram


A post shared by BADAAM (@___badaam) on

We can’t get enough of the Indian Australian brand Badaam, the brainchild of designer Priyanka Kaul. Their unique colors, breezy silhouettes, and abstract prints are a breath of fresh air in a market obsessed with excess. Badaam is committed to sustainability in its practice, making sure to ethically sourced textiles.

During an interview with Kajal Magazine, Kaul described the inspiration behind her designs: “I spend a lot of time analyzing Indian and Western art and fashion from the 50s-90s. Mid-century modern interiors and expressionist art really inspire me as well. I really want people to see the garment and feel nostalgic and feel I have encapsulated both their Indian and Western cultures.” Indeed, just a glance at Badaam’s clothing fills one with a keen longing for the dreamy, pastel-toned world they seem to hail from.

5. Rahemur Rahman

View this post on Instagram

RAHEMUR RAHMAN 05/01/19 AUTUMN/WINTER 2019 presentation COME AND SEE THE COLLECTION CLOSE UP IN THE STATIC SHOWROOM Dates: 06/01/19-07/01/19 Venue: 1st Floor, Kobi Nazrul Centre, 30 Hanbury St, London, E1 6QR Time: 10:00-18:00 Designer: @rahemurrahman Stylist: @KamranRajput Casting: @ZafShabir, @thecactusagency Photographer: @jahied Set Designer: @Sumaboutstyle MUA: @tasnimnaharmakeupartist Design Team: @s.indzzz and @maria.cuji Music: @leokalyan Support: Hannah Irshad, @misfah, @aranya_crafts Shoes: @rokeratelier @alimlatif PR: @benjsmith1 @modusbpcm Special thanks to: @sarahmower_, @annaorsini @tonygill9 @mediahouseldn @marialondonevents @mslanji ——— #LFW #LFWM #RAHEMURRAHMAN #MENSWEAR #FASHION

A post shared by Rahemur Rahman (@rahemurrahman) on

British-Bangladeshi designer Rahemur Rahman is definitely a rising star to keep on your radar. He recently debuted his menswear line at London Fashion Week Men’s to well-deserved acclaim. His use of vivid shades and patterns is a wonderful homage to his culture.

And the fact that Rahman committed to having an all South Asian team for his label launch makes us root for him even harder. This visionary Desi designer is soaring through the ranks while advocating for his community, and that’s an inspiration to us all.

  • Amrita Chakraborty

    Amrita Chakraborty is a Bangladeshi-American writer in multiple disciplines with a Bachelor's degree in creative writing from Hunter College. Her work has been published in outlets such as Winter Tangerine, Augur Magazine, and Glass Poetry, and is forthcoming from Kajal Magazine, BOAAT, and Cosmonauts Avenue. She is particularly interested in inclusive women's rights campaigns and environmental justice causes that prioritize vulnerable and indigenous populations.