Music, Pop Culture

The BTS boys are about to become your new cultural obsession, if they aren’t already

If you're not a fan of BTS yet, it's only a matter of time before these seven handsome young men take over your life.

The only way you wouldn’t know about BTS is if you’ve been living under a rock for all of 2017. The South Korean septet has been around since 2013 but 2017 has marked a milestone year for their success internationally. We can all agree that they are on a path to truly take over the world.

BTS (Bangtan Sonyeondan or Beyond The Scene) is a K-pop group comprising of seven (majestic) boys who will make you swoon with their talent, visuals, and personalities. The group comprises of Rap Monster (Kim Namjoon – Main Rapper and Leader), Jin (Kim Seokjin – Vocalist and Visual), Suga (Min Yoongi – Lead Rapper), J-Hope (Jung Hoseok – Lead Rapper, Main Dancer), Jimin (Park Jimin – Lead Dancer and Lead Vocalist), V (Kim Taehyung – Vocalist), and Jungkook (Jeon Jeongguk –  Main Vocalist, Lead Dancer, Sub Rapper, Center, and Maknae).

They will dance, sing, and rap their way into your hearts. Click To Tweet

When I say talent, I mean it – these boys have a humungous amount of it. They will dance, sing, and rap their way into your hearts and before you know it – you’ll be on YouTube watching all their Bangtan Bombs.

BTS has created a bridge into the K-pop world for many international fans. Lately, they’ve won a number of coveted awards such as the Melon Music Awards, MTV EMA, Mnet Asian Music Awards, and Teen Choice Award. However, their win at the Billboard Music Awards is what has caught everyone’s attention for good.

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They won Top Social Artist this year, an award that Justin Bieber has been winning for the past six years. This was a huge win for BTS as it created an international fan base explosion. Because of this, their latest EP, “Love Yourself: HER” has broken a number of records worldwide.

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Their most popular song, “DNA” has become the highest charting Hot 100 title in the Billboard charts by any K-pop group, ever (NBD). While these twenty-somethings continue making history, the real reason behind their success lies in their visual presentations, their personalities, and the relationship they share with their fans.

The real reason behind their success lies in their visual presentations. Click To Tweet

Their visual presentations have caught the eyes of even non-fans from the very beginning as the aesthetics of their music video’s are absolutely stunning combined with raw, hard-hitting lyrics that are relatable and beautiful at the same time.

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It is truly fascinating that all their albums have a deep underlying theme running throughout them, supported with highlight reels that have the aesthetic of short films. And these concepts are nothing less than artistic masterpieces, in all honesty.

Besides their musical and visual excellence, the group’s social media presence and fan interactions continue to catch some serious attention.

Despite all their triumphs, the boys come across as very grounded in their interviews, press events, etc. They have a ludicrous sense of humor (seen in Bangtan Bombs and interviews) that has given rise to a number of inside jokes within their fandom. We call ourselves the BTS A.R.M.Y. (Adorable Representative M.C for Youth). The bond that BTS shares with their fans only gets stronger with time.

The boys come across as very grounded and genuine in their interviews, press events, etc. Click To Tweet

I might sound biased when I say this but becoming a fan of BTS is probably one of the best things that has happened to me. I’ve always been a fangirl (think Justin Bieber, One Direction, superheroes – I’m into it all). But the way BTS has enchanted me has been completely different.

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Their personalities appeal to me more than their stage presence. They seem genuine and real – just a bunch of guys in their twenties working hard together and having fun – and that’s what I love about them. They make it easy to be a hardcore fan when they are so admirable.

In a lot of ways, BTS is paving the way for more Korean artists to make their way into “mainstream” music and break barriers- with their visuals, lyrics, and stage performances, unlike Western artists.

BTS is breaking social barriers in mainstream music and western fanbases. Click To Tweet

If this means stepping away from the conventional music we’re used to, and being exposed to the conceptual artistry in the Korean music industry, it is definitely something to look forward to.

If you’re not a fan of BTS yet, then it’s only a matter of time before these seven handsome young men take over your life (like they did mine). So hold on tight, my friend (and potential A.R.M.Y.), it’s going to be one hell of a ride.

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Arushi Tandon

Arushi Tandon

Graduate in Sociology honours from the University of Delhi. Cries over Harry Potter and BTS on the daily and brainstorms about destroying systematic forms of oppression simultaneously.

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