Gender, Social Justice

Land’s End, Gloria Steinem and unnecessary apologies

As someone who has been a loyal customer to Land's End for quite some time, I can definitely say this news is far from surprising.

If not for their ability to provide fresh khaki pants for my private school uniforms during my early school years, I otherwise would not have supported this clothing company.

Recently, Land’s End issued an apology to its conservative audience for featuring Gloria Steinem in one of their catalogue’s Legends series. The original goal of the series was to “feature individuals with different interests and backgrounds that have made a difference.

Yet many Land’s End supporters were offended by Steinem’s presence in this series.

Why? Because of Steinem’s well known pro-choice stance, and her previous public statements about receiving an abortion at the age of 22.

When angry comments started piling up on Lands’ End’s Facebook page and private schools who bought uniforms from the company began cutting ties with the company, Lands’ End quickly backpedaled.

“We understand that some of our customers were offended by the inclusion of an interview in a recent catalog with Gloria Steinem on her quest for women’s equality,” they said in a statement. “We thought it was a good idea and we heard from our customers that, for different reasons, it wasn’t. For that, we sincerely apologize.”

There are certainly many valid reasons to be dubious of Gloria Steinem. See her controversial comments about Bernie Sander’s audience with young women, and frequent accusations that Steinem of representing the worst parts of feminism.

But this? Come on, now.