In case you missed it, Coachella happened this weekend in California. Originally just a weekend-long festival dedicated to celebrating music, it’s become a poor excuse for celebrities and wannabes to show up dressed in another culture – the more “exotic,” the better – attempting to gather as much media attention as possible while dancing to overplayed artists and music groups. Last year, the big issue at hand was the use of feathered headdresses (anyone remember this?) – and this year, it’s been taken to a whole other level. This year, it was all about the bindi (a bright red dot of red colour applied between the eyebrows that is typically worn by married Hindu women).
The appropriation didn’t happen without a fight. Using the hashtag #ReclaimtheBindi, people on Twitter and Tumblr decided to take back their culture “from those who have taken it” from them. Instead of cultural appropriation, here’s to a healthy dosage of cultural appreciation and self-love. Here’s to ending the treatment of different cultures as the latest fashion statement – as tempting as people think it is.
Unfortunately, there were some people STILL practicing cultural appropriation, instead of cultural appreciation, on the #ReclaimtheBindi – but that was quickly put in check.
— Mira (@pcgadfly) April 8, 2015
idk why people are fighting #reclaimthebindi id love to wear one but if a gigantic group is kindly asking me not to I just won’t holy shit
— probably napping (@CampbellIndya) April 14, 2015
— meg. (@meg__xox) April 14, 2015
A moment of silence for those that don’t get it.